{"title":"All Products","description":"\u003cp\u003eShop our full range of premium lash products.\u003c\/p\u003e","products":[{"product_id":"peptide-lash-growth-serum","title":"Peptide Lash Growth Serum","description":"\u003ch1\u003ePeptide Lash Growth Serum\u003c\/h1\u003e\n\u003cp\u003eA peptide-rich lash serum formulated to support natural lash growth, strength, and conditioning. Powered by four targeted lash peptides and a blend of botanical extracts, it's designed to work at the follicle level to help reduce fallout and support visible fullness over time. Lightweight, fast-absorbing, and formulated to be gentle enough for daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eVegan · Cruelty-Free\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eThe Actives\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAqua\u003c\/strong\u003e\u003cbr\u003eWater; solvent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium hyaluronate\u003c\/strong\u003e\u003cbr\u003eDeeply hydrates, soothes and moisturizes the lash line and follicles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePentylene glycol\u003c\/strong\u003e\u003cbr\u003eHumectant and mild preservative; improves texture and stability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax ginseng extract\u003c\/strong\u003e\u003cbr\u003eBoosts microcirculation, nourishes follicles, supports healthy growth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwertia japonica extract\u003c\/strong\u003e\u003cbr\u003eAntioxidant, soothing, protects lashes from breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCucurbita pepo (Pumpkin) seed extract\u003c\/strong\u003e\u003cbr\u003eNourishes and strengthens lashes with fatty acids.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol\u003c\/strong\u003e\u003cbr\u003eRepairs hair cuticles, strengthens lashes, reduces brittleness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerenoa serrulata fruit extract\u003c\/strong\u003e\u003cbr\u003eSupports follicle health, helps reduce lash loss.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotinoyl tripeptide-1\u003c\/strong\u003e\u003cbr\u003eStrengthens lashes, extends growth phase, supports length and density.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMyristoyl pentapeptide-17\u003c\/strong\u003e\u003cbr\u003eStimulates lash follicles, promotes visibly longer, thicker, fuller lashes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOligopeptide-10\u003c\/strong\u003e\u003cbr\u003eRepairs and fortifies lashes, reduces shedding.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol\u003c\/strong\u003e\u003cbr\u003eVitamin E; antioxidant, protects and nourishes lashes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin\u003c\/strong\u003e\u003cbr\u003eVitamin B7; essential for lash growth, strengthens roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcetyl tetrapeptide-3\u003c\/strong\u003e\u003cbr\u003eImproves follicle condition, supports lash growth and retention.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMain Ingredients That Promote Lash Growth\u003c\/strong\u003e\u003cbr\u003e- Myristoyl pentapeptide‑17\u003cbr\u003e- Biotinoyl tripeptide‑1\u003cbr\u003e- Biotin\u003cbr\u003e- Acetyl tetrapeptide‑3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat You'll See\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSofter, more conditioned-feeling lashes with consistent use\u003c\/li\u003e\n\u003cli\u003eVisible fullness may build over several weeks of daily use\u003c\/li\u003e\n\u003cli\u003eResults vary by individual — consistency is key\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply once a day to clean skin. Swipe along the upper lash line. Let dry fully.\u003c\/p\u003e","brand":"Serenity BeautyNZ Limited","offers":[{"title":"Default Title","offer_id":49358494695661,"sku":"SBN-SERM-PLG-001","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/7998\/7693\/files\/Lash_Growth_Serum_-1_6230072a-cd28-4889-b84e-f7df6ac3eeb8.png?v=1782759087"},{"product_id":"peptide-growth-mascara","title":"Peptide Growth Mascara","description":"\u003ch1\u003ePeptide Growth Mascara \u003c\/h1\u003e\n\u003cp\u003eMore than a mascara. A treatment for your lashes.\u003c\/p\u003e\n\u003cp\u003eThe Peptide Growth Mascara by Serenity BeautyNZ is formulated for those who refuse to compromise — delivering buildable volume, dramatic length, and visible lash conditioning with every single coat.\u003c\/p\u003e\n\u003ch2\u003eThe Formula\u003c\/h2\u003e\n\u003cp\u003eA luxurious, peptide-rich blend engineered to beautify and strengthen simultaneously:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin \u003c\/strong\u003e — fortifies lashes and reduces breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotinoyl Tripeptide‑1\u003c\/strong\u003e — advanced lash peptide for growth support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMyristoyl Pentapeptide‑17\u003c\/strong\u003e — promotes lash density and fullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOligopeptide‑10\u003c\/strong\u003e — peptide complex for lash vitality\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — deep hydration to prevent brittleness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanax Ginseng Extract\u003c\/strong\u003e — botanical energiser for lash follicles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePumpkin Seed Extract\u003c\/strong\u003e — nourishing botanical lash support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwertia Japonica Extract\u003c\/strong\u003e — traditional strengthening botanical\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin\u003c\/strong\u003e — humectant for flexible, conditioned lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax \u0026amp; Carnauba Wax\u003c\/strong\u003e — natural waxes for buildable, flexible hold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMicrocrystalline Wax\u003c\/strong\u003e — smooth, clump-free application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat You'll Experience\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntensely black, buildable coverage\u003c\/li\u003e\n\u003cli\u003eLashes that look longer and fuller from the first coat\u003c\/li\u003e\n\u003cli\u003eA conditioning treatment that works with every wear\u003c\/li\u003e\n\u003cli\u003eDesigned for no clumping, no flaking, and formulated to minimise irritation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply from root to tip in a single sweeping motion. Build for drama. Wear alone for effortless definition.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCruelty‑Free\u003c\/em\u003e\u003c\/p\u003e","brand":"Serenity BeautyNZ Limited","offers":[{"title":"Default Title","offer_id":49833849389293,"sku":"SBN-MASC-PGM-001","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/7998\/7693\/files\/GrowthMascara-1.png?v=1782758961"},{"product_id":"growth-bundle","title":"Peptide Growth Bundle","description":"\u003ch1\u003ePeptide Growth Bundle\u003c\/h1\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cspan\u003eThe complete lash transformation system — your Peptide Lash Growth Serum paired with the Peptide Growth Mascara. The serum works overnight and through the day at the follicle level, while the mascara delivers the same peptide actives in every coat, so you're treating and enhancing simultaneously. Together they create a compounding effect: stronger, fuller, longer-looking lashes with consistent use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cspan\u003eIdeal for anyone who wants results without the commitment of extensions or falsies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_1iy4o_107\"\u003e\u003cem\u003e\u003cspan\u003eCruelty-Free · Ophthalmologist-Tested\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat You'll See\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSofter, conditioned lashes in 1–2 weeks\u003c\/li\u003e\n\u003cli\u003eLess fallout in 3–4 weeks\u003c\/li\u003e\n\u003cli\u003eFuller‑looking lashes with daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply once a day to clean skin. Swipe along the upper lash line. Let dry fully.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Serenity BeautyNZ Limited","offers":[{"title":"Default Title","offer_id":50203271004397,"sku":null,"price":119.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/7998\/7693\/files\/ChatGPTImageJul5_2026_08_13_27AM.png?v=1783196244"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/7998\/7693\/collections\/serenity_beauty.jpg?v=1782958334","url":"https:\/\/serenitybeautynz.co.nz\/collections\/all-products.oembed","provider":"Serenity BeautyNZ Limited","version":"1.0","type":"link"}